Branding - YOHO
Home electrical Name: YOHO
Tagline: Your Smart Housekeeper
App name rationale: YOHO is initial of “your house“, took every first couple letter of each word. Problem to solve: Using smart technology on electrical devices and appliances at house.
App objective: The ability to control electrical devices and appliances with Smart technology.
App Overview: The app will allow users to control electrical devices and applicances from a smart- phone.
This will be done by pairing a smart electrical plug in-between the legacy device and the smart
app. The smart electrical plug will utilize bluetooth technology to detect the users app located on the smartphone. The app will control electrical devices such as table and floor lamps, living room & kitch- en appliances.
Mobile app brand identity
The mobile app will need a brand identity that consists of a symbol, logotype and tagline.
The brand identity will utilize a letterform or icon symbol that will fit in a square art board.
The symbol will be used as the app store icon.
Selecting the font family
The mobile app will need a font family that will display clean and clear. Apple and Google have created fonts that they feel display best on their devices.
Websites using the typeface Avenir with personal recommendations for similar web fonts, suggested font pairings and the closest free alternative.